Findable.

Google doesn't read designs, it reads code. That's why we lay the foundations during the build: a clear page structure, clean headings, descriptive URLs, titles and descriptions for every single page and a sitemap that shows search engines the way. Then there's the structured markup of your content, so Google can clearly match company name, address and services. Before launch we check that every page is reachable, indexable and readable on mobile, and fix whatever makes access harder for search engines. This technical foundation is included in the price of every website project.

Search engines reward pages that say clearly what they stand for. We work out with you what your customers are actually searching for and organise your content accordingly: one service, one page, one unambiguous heading. We write titles and descriptions so that people click on them – a keyword alone isn't enough. Pages that belong together are linked to each other, so visitors and Google can follow the thread. For a local business, location and industry count for more than generic keywords. That's exactly why every page gets its own terms.

A page that takes too long to load loses visitors before they've read a word. So we keep your website lean: we deliver images in suitable formats and sizes, every page loads only the fonts and scripts it needs, and the code stays tidy. We measure on mobile just as on desktop, because many visitors come by phone, and use Google's metrics, the Core Web Vitals, as the benchmark. We also keep third-party files to a minimum, because every extra request costs time. That helps your ranking, but above all the visitor who wants something from you right now.